It’s hard to believe that the Business of Fashion (BoF), an online publication for fashion news that curates a million views per month, started as a personal blog for family and friends.
Founder, CEO and Editor-in-Chief of BoF Imran Amed saw a niche in the market to create a platform that discussed an insider, analytical side of fashion, and he decided to fill it. Eventually, Amed took the password off his blog and began writing with an instinctive vision. The rest is history.